Think influencer marketing is only for big brands with massive marketing budgets? Think again.

In this episode of Plan Like a Boss, Tonya Lawson sits down with Sherri Lambert, founder of BabbleBoxx, to talk about how influencer marketing has evolved—and why small businesses and solopreneurs have more opportunities than ever to tap into the power of creators.

Sherri was working in traditional marketing when she recognized the potential of bloggers and digital creators long before “influencer marketing” became the industry it is today. That insight eventually led her to build BabbleBoxx, an influencer marketing agency that helps brands connect with consumers through authentic creator partnerships.

In this conversation, Sherri shares practical advice for businesses that want to experiment with influencer marketing without spending thousands of dollars. She explains why smaller creators can sometimes be more valuable than influencers with massive audiences, how to find potential partners among the people who already love your brand, and the red flags businesses should watch for when working with creators.

They also dive into the changing relationship between influencers, affiliate marketing, AI, and brand partnerships—and why Sherri believes the future of influencer marketing isn't simply about getting someone to post about your product. It's about using creator content strategically across your entire business.

In this episode, you'll learn:

• How influencer marketing evolved from the early blogging era
• Why small businesses don't need huge budgets to work with creators
• How to find influencers who are already fans of your brand
• Why micro and nano influencers can have incredibly valuable audiences
• Red flags to watch for when choosing influencer partnerships
• How affiliate relationships can help businesses test influencer marketing
• Ways to repurpose creator content across social media, email, sales, and more
• How AI can help creators evaluate and negotiate brand partnerships
• Where Sherri believes influencer marketing is headed next

Whether you're a business owner wondering if influencer marketing is worth testing or a creator looking for more brand opportunities, this conversation will help you understand how to build partnerships that make sense for both sides.

Subscribe to Plan Like a Boss for more conversations about entrepreneurship, marketing, business growth, and building a business on your own terms.

Connect with Sherri: https://www.linkedin.com/in/sherri-langburt/

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