Contributors

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Host

Tonya Lawson

Tonya Lawson is a multi-passionate creative entrepreneur, business strategist, and visibility mentor who helps solopreneurs turn their ideas into sustainable, system-driven businesses. With over 20 years of experience as a professional musician turned entrepreneur, Tonya has built multiple income streams through blogging, digital products, and online education — all rooted in smart planning and intentional visibility.

After years of juggling too many to-dos and chasing every “next big thing,” she discovered that true success comes from planning with purpose and building visibility that compounds over time. Now, through her podcast Plan Like a Boss, her membership Creative SEO, and her signature planning workshops, Tonya empowers creative entrepreneurs to stop winging it, start planning like a CEO, and design a business that supports both their creativity and their life.


Guests

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Guest

Nicole Riccardo

Nicole Riccardo helps creatives design a business infrastructure that runs like a well-oiled machine — with offers, funnels, and systems that actually support their long-term growth. Blending intuitive strategy with over 17 years of experience in marketing, she teaches creatives how to turn their passions into a sustainable, scalable online education business that flows with ease.

When she’s not helping her fellow creatives, Nicole explores the other side of life and death as co-host of The Real Ghosts Of… and ParaPeculiar podcasts, and is co-owner of the ParaPeculiar Museum of Haunted Items. Her work in the paranormal world has been featured on Buzzfeed, Yahoo News, FOX, and she been a featured speaker at paranormal conventions and events across the country.

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Guest

Shelby Fowler-Moss


Shelby Fowler-Moss is a paid ads strategist and sales expert who’s helped her clients generate tens of millions of dollars from paid advertising. After running one of the top boutique ad agencies for 7 years, she now teaches entrepreneurs how to think like investors, using ads to build real leverage, not chaos. Her teaching style is straight-talking, high-energy, and rooted in what actually works in today’s market.

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